Our Team

John Lindberg, President
A graduate of the University of Michigan Business School, John has created three successful companies during his 40-year career as an entrepreneur and business owner. The first, a substantial powder-coating business, specialized in just-in-time delivery of automotive/office equipment parts. The second, a small press book distribution company, won several marketing awards. In January 2001, John founded eFulfillment Service, and, under his leadership, the company has grown and now serves more than 400 ecommerce clients. He currently oversees the company’s business development projects and strategic planning. Throughout his working life, John has maintained an unswerving commitment to both engineering and service excellence.

Jordan Lindberg, Ph.D., Executive Vice President
Jordan joined our team in 2006 when rapid growth created a need for a full-time sales and marketing position. Within a short period of time, he transitioned into the leadership position—managing day-to-day operations. Clients and business associates rely on Jordan’s sharp analytical skills and business savvy—which contributed to his selection as a “40 under 40” business leader by the Traverse City Business News. Jordan holds a doctorate in philosophy from the University of Missouri, spent over a decade in college teaching full-time, and continues to teach at the university level in both philosophy and business.

Jennifer Robinson, V.P. of Operations
Jennifer began working with eFulfillment Service during its start-up and brings a decade’s wealth of experience to her role as Vice President of Operations. She manages the four core operational areas: customer service/order entry; pick, pack and ship; assembly; and receiving. Jennifer is a strong company leader who never loses her focus on anticipating and meeting the needs of our clients—most of whom know her by name.

Matt Burden, V.P. of Web Development
Matt came aboard in 2001 and spent the better part of a year developing a web presence and online ordering system that would most efficiently serve our clients. His education and work experience in computer information systems and visual communications led to the development of our sophisticated but easy-to-use Fulfillment Control Panel and our user-friendly web site. Matt enjoys challenging his abilities by designing effective reporting and order management systems and assisting clients with custom integrations.

Jeff Dorsch, V.P. of Systems Development
Jeff, a self-proclaimed computer nerd, oversees technology at eFulfillment Service. Jeff’s desire to work for eFulfillment Service came from both from the challenges associated with working for a booming company and the opportunity to use his individual approach and ingenuity to achieve company goals. Jeff explained, “If someone tells you to build a robot with specific functionality, it really doesn’t matter if you use Legos or Tinker Toys, as long as it does what it is supposed to do, and does it well.”

Paula Batzer, Accountant
Paula developed and now leads the EFS accounting department including audit procedures. Her department handles all areas of accounting–including preparing and sending client invoices, answering billing questions, and processing payments.  She values her accounting team members who “pick things up very quickly, always stay on task, and are always ready to assist when clients need answers to billing questions.”

Linda Sorna, Client Services Director
Linda Sorna oversees Client Services, the department that provides service and support to EFS clients. She assists our ecommerce clients with needs ranging from integrating their shopping cart to canceling an order. Linda leads up Client Services after many years as our Sales Director. Clients appreciate her personable demeanor and in-depth knowledge of what our company can do. Linda’s background includes positions in human resources and customer service as well as sales.