Lesson 4.1 (25-30 min)

Many brands track dozens of numbers but struggle to know what actually matters. This lesson focuses on the five core metrics that reveal whether your marketing is working.

You’ll learn how to interpret these numbers and use simple KPI checkpoints to decide when to optimize, when to fix problems, and when you’re ready to scale.

Lesson 4.2 (20-25 min)

Most small brands don’t have the budget to test everything at once. This lesson shows you how to prioritize the changes that are most likely to improve results.

You’ll learn a simple A/B testing framework and the order of experiments that typically produce the biggest performance gains.

Tool Included: A/B Test Duration Calculator