MODULE 2: Conversion, Creative & Store Readiness
Lesson 2.1 (15-20 min)
Product Page Optimization: The Conversion Checklist
Most stores drive traffic to product pages that quietly bleed sales — through slow load times, weak visuals, buried trust signals, and checkout friction. This lesson walks through eight high-impact optimizations backed by real data and case studies. By the end, you’ll know exactly what’s costing you conversions and have a step-by-step checklist to fix it.
Tools included: Product Page Audit Checklist
Lesson 2.2 (15-20 min)
Writing Copy That Converts: Ads, Emails & Product Pages
Most ecommerce copy either sounds like a generic ad or reads like a spec sheet. This lesson covers what’s actually working in 2026 — from ad hooks and subject lines to product page rewrites — with practical formulas you can apply immediately. By the end, you’ll have a repeatable framework for writing copy that builds trust, reduces friction, and moves people to buy.
Tools included: AI Copy Writing Tool
Lesson 2.3 (20-25 min)
Future-Proofing Your Store: AI Readiness
Shoppers are increasingly letting AI assistants research and recommend products on their behalf — and most stores aren’t showing up. This lesson explains how AI agents discover and evaluate products, and what changes you need to make to get recommended. By the end, you’ll understand the four pillars of AI readiness and have a clear audit checklist to act on today.
Tools included: AI Readiness Self-Audit
