MODULE 3: Retention & Customer Loyalty

Lesson 3.1 (25-30 min)

Email Marketing: Welcome & Abandoned Cart Flows

Learn how to set up the two most important automated email sequences every ecommerce brand needs. This lesson walks through the structure, timing, and messaging for both welcome series (your first impression with new subscribers) and abandoned cart flows (recovering shoppers who almost purchased).

Tools: Welcome Series Template Builder, Abandoned Cart Email Generator

Additional Resources

Module 3 – Video Resources
Video Resources
Retention, Email Marketing & Customer Loyalty
Email Marketing & Automation
Customer Loyalty & Retention
Helpful Industry Articles & Tools