MODULE 1: Strategy & Financial Planning
Lesson 1.1 (15–20 min)
E-Commerce Marketing Strategy Fundamentals
Most ecommerce brands jump into ads before understanding the numbers behind their business. This lesson explains the core fundamentals including CAC, LTV, AOV, and the customer journey.
By the end, you’ll understand the key metrics and strategy foundations that guide smart marketing decisions.
Tools included: One-Page Strategy Template, Unit Economics Calculator
Lesson 1.2 (15-20 min)
Find Your Perfect Customer
Most ecommerce brands start with assumptions about who their customer is. This lesson helps you challenge those assumptions and identify the buyers most likely to purchase your product.
Through a guided process analyzing your product and buying behavior, you’ll uncover the audience segments you should actually be targeting.
Tools included: Real Audience Finder
Lesson 1.3 (25-30 min)
Channel Selection Framework
Not every marketing channel works great for every ecommerce business. This lesson helps you determine which channels make the most sense for your product, audience, and budget.
Using a simple decision framework, you’ll learn when to prioritize platforms like Google, Meta, or email first.
Tools included: Channel Decision Tool, Channel Comparison Matrix
