Jump right in: Amazon Will Auto-Liquidate Unsold FBA Inventory
- Amazon Prime Big Deal Days 2025: What Sellers Need to Know
- Amazon FBA Holiday 2025 Deadlines: Prime Big Deal Days and Black Friday
- How Amazon’s 2025 Cutoff Dates Impact FBA Sellers
- Amazon Holiday 2025 Shipping Calendar for Sellers
- FBA Shipping Modes Explained: Minimum Split vs Distributed in 2025
- Top Amazon FBA Mistakes to Avoid During Holiday 2025
- How eFulfillment Service Helps Sellers Meet Amazon’s Holiday Deadlines
- Amazon Holiday 2025 FBA Deadline Checklist
- FBA Holiday Prep Checklist for 2025 Sellers
- Summary & Key Takeaways
Amazon Prime Big Deal Days 2025: What Sellers Need to Know
Amazon’s running its Prime Big Deal Days event again in October 2025, the same early-holiday boost sellers used last year to front-load demand before Black Friday. Deal submissions opened in August, and Amazon’s been nudging brands to treat this as the kickoff to peak season. If you wait on inventory, you’ll watch competitors earn the early momentum you wanted.
Amazon FBA Holiday 2025 Deadlines: Prime Big Deal Days and Black Friday
Amazon published cutoffs that control whether your products show up with Prime badging during the key moments. Here are the ones that move the needle:
- Prime Big Deal Days (October event)
- FBA arrival by Sept 10, 2025 if you ship with minimum split (single-region route).
- FBA arrival by Sept 19, 2025 if you use Amazon’s distributed/optimized splits.
- Black Friday / Cyber Monday week
- AWD bulk-inbound by Oct 9, 2025.
- FBA arrival by Oct 20, 2025 (minimum split).
- FBA arrival by Oct 30, 2025 (distributed).
- AWD as a safety valve
Amazon keeps pushing AWD as the buffer that auto-replenishes FBA. If you’re sending overflow, the rule of thumb for 2025 is AWD by Aug 29 for the October event, AWD by Oct 9 for BFCM. - 7-day delivery windows now enforced
You must select a one-week delivery window in Send-to-Amazon. Miss the appointment window and your pallets can sit. Plan your freight to the window, not the day.
(Side note: holiday peak fulfillment fees run Oct 15, 2025 through Jan 14, 2026—budget accordingly.)
How Amazon’s 2025 Cutoff Dates Impact FBA Sellers
If your cartons arrive on the cutoff, you’re late. Trucks slip. FCs backlog. Labeling errors stall check-in. If the event matters to you, aim to beat each date by at least a week. That’s not me being dramatic; it’s what happens every Q4.
Amazon’s own playbooks and agency recaps keep repeating the same advice: ship early (August and September), consolidate promotional units, and send clean box content data so receiving doesn’t flag your shipment. The brands that do this show up with Prime badges when shoppers are actually looking.
Amazon Holiday 2025 Shipping Calendar for Sellers
- This week
- Finalize October deals; if you’re submitting Lightning/Best Deals, note Amazon’s forum guidance on September deal cutoffs and minimum discounts.
- Lock carriers against your 7-day window; book appointments if you’re moving LTL/FTL.
- By Friday, Sept 5
- All Prime Big Deal Days inventory prepped, labeled, and staged.
- Ship to hit Sept 10 (minimum split) or Sept 19 (distributed) arrival, not ship date.
- Week of Sept 22
- Audit stock for BFCM; push overflow into AWD if you’re tight on FBA capacity. AWD moves into FBA automatically as needed.
- By Oct 1–3
- BFCM wave 1 packed and ready to travel to arrive by Oct 20 (minimum split). If you’re using distributed splits, plan to arrive by Oct 30.
- By Oct 7–9
- AWD inbound for BFCM finalized (Oct 9 deadline).
FBA Shipping Modes Explained: Minimum Split vs Distributed in 2025
“Minimum split” sends to one region and simplifies routing; it pairs with the earlier arrival date. “Distributed/optimized” sends to multiple FCs; it can speed up nationwide coverage once checked in, but the arrival deadline is later. If your team struggles with carton accuracy or you’ve got a narrow window, minimum split plus extra buffer is safer. Those are the dates Amazon’s pointing to this year.
Top Amazon FBA Mistakes to Avoid During Holiday 2025
- Shipping to the date, not through the dock. The cutoff is arrival, not carrier pickup. Build transit and appointment slack into the plan.
- Sloppy carton data. Mismatched quantities or missing box content kicks you to manual receiving. That’s a dead week. Amazon and agency summaries both flag this.
- No overflow plan. When FBA capacity pinches, AWD is the “pressure release.” Use it earlier, not after a sellout.
- Deals without stock. Forums are full of sellers who submit deals but miss the inventory window. Don’t do that to yourself.
How eFulfillment Service Helps Sellers Meet Amazon’s Holiday Deadlines
We’re an FBA Prep center. Holiday work is our bread and butter. If you want to protect your October and BFCM windows, here’s how we help—practically, not theoretically:
- Labeling, kitting, inserts, lot/date handling for categories like Apparel, Supplements, Jewelry, Pet, Books, Beauty, and Home. You ship to us once; we make it FBA-ready and keep you inside the 7-day window you booked.
- AWD handoffs for overflow: we prep bulk cases for AWD so Amazon can auto-replenish FBA during spikes.
- Shipment strategy: we’ll set you up with minimum split when timing is tight; distributed splits when nationwide speed matters more.
- Staggered wave planning: October promo wave; BFCM wave; early-December top-up if sales run hot.
If you’re cutting it close, send the first tranche now, then roll the rest as a second wave. Yes, two waves cost a bit more in freight. They also save the sale.
Managing FBA doesn’t have to be a hassle.
Partnering with a 3PL like eFulfillment Service means you can focus on growing your business while we handle the prep. Request a Free Quote Today!
Amazon Holiday 2025 FBA Deadline Checklist
- Prime Big Deal Days (Oct event)
- Sept 10 arrival: FBA minimum split
- Sept 19 arrival: FBA distributed/optimized split
- Aug 29 arrival to AWD for the October event
- Black Friday / Cyber Monday week
- Oct 9 arrival to AWD
- Oct 20 arrival: FBA minimum split
- Oct 30 arrival: FBA distributed/optimized split
- Logistics constraint
- 7-day delivery window required in Send-to-Amazon. Plan appointments to that window.
FBA Holiday Prep Checklist for 2025 Sellers
- Deals submitted and approved (PEDs, coupons, Lightning/Best Deals where relevant).
- Packaging, labels, box content ready; ASN matches what’s on the floor.
- Carrier booked to your 7-day window; LTL appointment confirmed.
- First wave ships now for October arrival; second wave queued for BFCM dates.
- AWD set up for overflow replenishment during November.
Key Takeaways for Amazon Sellers:
Ship early, stage overflow in AWD, and keep your cartons boringly accurate. If you want a partner to make that happen without drama, send us your first holiday PO and we’ll get your October wave moving this week. Waiting another week sounds harmless until your truck can’t get a dock time.
Ready to talk fulfillment or FBA Prep solutions? The team at eFulfillment Service is happy to help answer questions and set you up for fulfillment success. Here’s to fewer headaches and more growth ahead!
Sources
- Amazon Seller Forums: deal submissions and holiday reminders (Aug–Sept 2025).
- CedCommerce and Bellavix: compiled 2025 cutoffs (AWD, Sept/Oct FBA arrival).
- Seller Central Help: 7-day delivery windows; peak fee window.
- Retail Dive / About Amazon (2024 context for October “Prime Big Deal Days”).
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