Starting an ecommerce business is equal parts thrilling and terrifying, isn’t it? One day, you’re sketching product ideas on napkins over coffee; the next, you’re knee-deep in shipping labels, trying to figure out why order #47 never made it to Milwaukee.

Camille Newman has been there. As the founder of Body by Love, a size-inclusive wellness brand, Camille launched her line of luxurious, extra-large bath towels with a simple mission: to make every woman feel seen, celebrated, and comfortable in her own skin. What started as a passion project quickly gained traction. But growth came with its own set of headaches—specifically, getting those plush Turkish cotton towels into customers’ hands without losing sleep over shipping rates or inventory counts.

Sound familiar?

If you’re running a successful eCommerce brand, or bootstrapping your first online store, you’ve probably hit the same wall. That’s where a third-party logistics partner—a 3PL—comes in. But not all fulfillment centers are created equal. Just ask Camille.

In this story, we’re pulling back the curtain on how partnering with eFulfillment Service helped Body by Love scale, simplify, and, honestly, breathe a little easier. If you’re juggling growth and fulfillment challenges, wondering whether bringing in a 3PL is worth it, stick around. Camille’s story might sound a lot like yours.

Meet Body by Love: A Brand That Wraps Self-Care Around Every Body

Camille Newman’s journey to launch Body by Love wasn’t just about selling products—it was about rewriting an experience that so many women, herself included, had endured for far too long.

You know that feeling when something as simple as finding clothes that fit turns into a task you rather just avoid? It’s what pushed her to rethink how products—whether clothes, towels, or anything tied to wellness—are designed, who they’re for, and why so many women were being left out of the conversation.

Fast forward a few years, and Camille had already built Pop Up Plus, a mobile plus-size fashion business that catered to curvy women craving style and representation. But as the market shifted and competition grew, Camille realized her mission wasn’t just about fashion anymore. It was about creating comfort—the kind you wrap yourself in after a long day, the kind that says, “This is made for me.”

And so, Body by Love was born. A brand focused on wellness, size inclusivity, and intentional design. The cornerstone? Extra-large, 100% Turkish cotton bath towels that don’t leave you tugging or twisting to get dry. They’re soft, they’re plush, and they actually fit. Simple concept, right? But try finding that on a store shelf.

For Camille, it wasn’t just about selling a towel. It was about creating a space—online and off—where women of all sizes feel seen, celebrated, and worthy of high-quality self-care. From handmade luxury candles to shimmer body oils, Body by Love is slowly expanding into a full suite of products that turn an everyday bath into something a little more special.

And the people buying them? Women who’ve waited way too long to be part of the wellness conversation.

The Growing Pains: When Doing It All Starts Holding You Back

If you’ve ever packed an order at midnight—printing labels, taping boxes, hoping you didn’t mess up the address—you get it. Running a start-up means wearing every hat, even the ones you never wanted to own. Camille Newman knows that hustle all too well.

At first, Body by Love was handling fulfillment in-house. And for a while, it worked. Orders came in, towels went out. Simple. But as demand grew, so did the complexity. Suddenly, Camille wasn’t just running a brand. She was managing inventory in a cramped space, chasing down shipping options that didn’t cost a fortune, and fielding customer emails asking, “Where’s my order?”

It wasn’t just stressful—it was unsustainable.

Here’s what Camille was up against:

• Limited space to store her growing inventory (and Turkish cotton towels take up a lot of room).
• Manual order processing that left too much room for human error.
• Shipping rates that jumped all over the place because she couldn’t tap into bulk discounts.
• No easy way to provide real-time tracking to customers or handle returns smoothly.

And let’s be honest—handling returns is no one’s favorite part of running a business. But without a streamlined process, it became a customer service headache that drained time and energy.

The irony? Camille started Body by Love to bring comfort and ease to her customers. But behind the scenes, fulfillment was anything but easy.

If you’ve ever hit that point where your business growth starts to feel like quicksand—each new order sinking you deeper into logistics chaos—you know exactly how Camille felt.

That’s when she realized something had to change.

Finding the Right 3PL Partner: “We Prioritized Finding a Reliable Partner”

When you’re a start-up or launching a growing ecommerce brand, there’s a moment when the excitement of growth starts to blur with the stress of managing it all. For Camille Newman, founder of Body by Love, that moment came when she realized fulfillment was becoming one big, complicated juggling act.

“We prioritized finding a reliable partner that could simplify the complexity of fulfilling our orders,”

Camille had already heard “numerous horror stories from other founders about fulfillment centers”, and she wasn’t about to become the next cautionary tale. She knew she had to be careful. “We prioritized finding a reliable partner that could simplify the complexity of fulfilling our orders,” she said. And she wasn’t just looking for someone to box up towels and slap on a label—she needed a fulfillment partner who actually understood what it’s like to be a small business trying to scale.

Her goals were clear:

• Improve shipping, because fast delivery isn’t a luxury anymore—it’s expected.
• Maintain accurate inventory management, so there’d be no more surprises (the bad kind, anyway).
• Find a partner with proven experience supporting small businesses and startups. Because let’s face it, what works for the big guys doesn’t always work for a start-up bootstrapping their way to the top.

And at the heart of it? Confidence. Camille wanted to be able to “spend more time and energy growing the Body by Love brand instead of worrying about logistics.”

That’s what led her to eFulfillment Service. With no set-up fees, no long-term contracts, and no minimum order requirements, eFulfillment wasn’t just offering flexibility—they were offering peace of mind. And when Camille saw their track record of working with growing brands like hers, it clicked.

She found what she was looking for: a fulfillment partner that would handle the heavy lifting, so she could focus on what she loved—building a brand that made women feel seen, celebrated, and cared for.

How eFulfillment Service Helped Body by Love Grow—And Gave Camille Her Time Back

You know that feeling when you can finally breathe again? That’s what Camille Newman experienced once Body by Love partnered with eFulfillment Service.

Before, she was juggling spreadsheets, packing orders, and handling customer emails about delayed shipments—all while trying to grow her brand. But after bringing eFulfillment on board, things changed. Fast.

“Working with eFulfillment has helped us streamline our operations,” Camille says. How? By integrating directly with Shopify, orders flow automatically to the warehouse team—no more manual entry, no more late-night double-checking. But here’s the best part, in Camille’s words:

“We’ve been able to ‘set it and forget it,’ freeing up valuable time and resources.”

And what did that free time buy her? Space to focus on scaling Body by Love—dreaming up new product lines, connecting with her community, and building the kind of brand she envisioned from the start.

But fulfillment isn’t just about shipping out boxes on time. It’s about the customer experience on the other end. eFulfillment Service doesn’t just send tracking numbers; they “directly communicate fulfillment details to our customers and manage our returns,” Camille explains. That’s a huge deal. When you’re trying to establish trust with a customer, every step of the process counts.

And it worked. Since partnering with eFulfillment, Camille has seen “a significant reduction in shipping times—orders now typically ship within 24–48 hours”. That’s not just good for business; it’s great for customer satisfaction. She’s also noticed “a reduction in fulfillment errors, increasing accuracy and customer trust.” That kind of consistency builds loyalty.

One of the biggest game-changers? The people behind the scenes. Camille calls out Linda, who “connected us with an international broker to smoothly import our products,” and Sara, “our dedicated sales representative, who consistently addresses and resolves any concerns promptly.”

In Camille’s words, “Their personalized attention and expertise have made a significant difference in our fulfillment experience.”

And for a founder balancing big dreams with real-world logistics? That kind of support isn’t just helpful—it’s everything.

The Results: Faster Shipping, Fewer Errors, and More Room to Grow

So, what happens when you stop sweating the small stuff—like shipping delays, inventory headaches, and return logistics—and start focusing on the big picture? For Camille Newman and Body by Love, it’s been a game-changer.

Since teaming up with eFulfillment Service, Camille reports “notable improvements”, and she’s not just throwing around buzzwords. These are the kind of results every start-up founder hopes for:

• Shipping times? Cut dramatically. “Orders now typically ship within 24–48 hours,” Camille shares. That’s a huge improvement from the early days when manual processing slowed everything down. For customers, faster shipping means happier unboxing moments—and more five-star reviews.

   

• Fewer fulfillment errors. Camille’s team has seen a noticeable “reduction in fulfillment errors, increasing accuracy and customer trust.” And if you’ve ever had to send out an awkward “Oops, our bad” email to a customer, you know how valuable error-free orders can be.
• More time to focus on growth. By handing off the fulfillment piece, Camille got back what founders value most: time and energy. Instead of worrying about logistics, she’s now planning new products and future expansions.

And speaking of expansion? While Body by Love is currently focused on their core offerings—those luxurious, extra-large Turkish cotton bath towels—they’ve got their eyes on something bigger. Camille says, “Our intention is to expand to international markets. With eFulfillment managing our logistics, we would be able to confidently explore and expand.”

That confidence comes from knowing the back end of the business is running smoothly. And when you’re scaling a brand, confidence isn’t optional—it’s essential.

Looking Ahead: Growing the Brand, Expanding the Vision (With a Little Help from eFulfillment Service)

Camille Newman isn’t the kind of founder who’s content with “good enough.” She’s got a vision—and it’s a big one.

Body by Love is already known for its luxurious, extra-large bath towels. But Camille’s not stopping there. “Our future business goals include expanding our product line to include extended-size bathrobes, bath wraps, beach towels, and other bath products,” she says. It’s all part of her mission to make self-care accessible and inclusive for every body—no exceptions.

But growing a product line is one thing. Scaling a brand across borders? That’s a whole different beast. Camille has plans to “increase our presence in international markets,” and she knows the key to pulling that off is logistics she can trust.

That’s where eFulfillment Service stays in the picture. “We see eFulfillment playing a crucial role by providing reliable logistics support, efficient inventory management, and flexible scaling solutions,” Camille explains. Whether it’s keeping warehouse shelves organized or ensuring international orders flow without a hitch, Camille’s confident that eFulfillment has her back.

“We see eFulfillment playing a crucial role by providing reliable logistics support, efficient inventory management, and flexible scaling solutions,”

And when you’re thinking about growth—real, sustainable growth—you need that kind of support. It’s what lets founders focus on building the brand, not babysitting operations.

As Camille puts it, “Their continued excellence in service will empower us to focus on market expansion confidently.”

That’s what happens when you’ve got the right 3PL partner: you’re free to dream a little bigger.

Why Growing eCommerce Brands Choose eFulfillment Service (And Why Camille Recommends Them Without Hesitation)

If you’re running an eCommerce brand, you already know how hard it can be to juggle it all. Product development, marketing, customer service—on a good day, it’s a balancing act. But then the orders start ramping up, and suddenly fulfillment turns into a full-time job you didn’t exactly sign up for.

That’s the crossroads where Camille Newman found herself. And if you ask her whether teaming up with eFulfillment Service made a difference? There’s zero hesitation.

“Absolutely! We highly recommend eFulfillment to other eCommerce brands, especially small businesses and startups,” Camille says. She’s quick to highlight something many founders don’t realize until they’re in the thick of it: “Their personalized support is one of the biggest factors—from the stories I have heard, one-on-one assistance is not the norm with other fulfillment companies.”

That kind of support matters. When you’ve got questions about an order or need help navigating international shipping, having someone you can reach out to—someone who knows your business—makes all the difference. For Camille, it was people like Linda and Sara, who she says “consistently address and resolve any concerns promptly.”

But it’s not just about having a friendly point of contact. It’s about peace of mind. “eFulfillment has consistent, reliable operations providing peace of mind and allowing entrepreneurs to concentrate on growth,” Camille explains.

And that’s what it’s really about, isn’t it? Having the space and energy to focus on building your brand, creating new products, and connecting with your customers—without worrying about whether packages are getting out the door on time.

For Camille and Body by Love, partnering with eFulfillment Service was “a game-changer.” And if you’re growing your eCommerce brand and feeling the pressure of handling fulfillment on your own? It might be the game-changer you’re looking for, too.

Want to Spend Less Time Packing Orders and More Time Growing Your Brand?

You shouldn’t have to choose between scaling your business and managing logistics. With eFulfillment Service, you can do both. No minimum order requirements. No long-term contracts. Just a reliable team that gets it—and gets you.

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