A Key to Google Shopping: Order Fulfillment

Below I’m going to tell you why I believe that one of the main keys to seeing success with the new Google Shopping platform will be dependable order fulfillment. But before that, let’s start with a quick overview. What is Google Shopping? Back in May of this year,...

EFS Receives Fulfillment Ingenuity Award

Today, eFulfillment Service (EFS) is proud to announce that we have received the Fulfillment Ingenuity Award in recognition of “Best Creative Solution for a Fulfillment Project.” Awarded by the Mailing & Fulfillment Service Association (MFSA), the national trade...

Why Is Adidas Pulling Out of Amazon & eBay?

Last month, Adidas confirmed that it was pulling merchandise from eBay and Amazon marketplaces as part of a new customer and range segmentation strategy. A new customer and range segmentation strategy? What does that mean? Well, apparently it means that Adidas wants...

eCommerce Tip: Give Several Shipping Options

Did you know that online shoppers choose the most economical shipping option two-thirds of the time? It’s true, I’m not making that up. Actually, it’s not that surprising, really. When consumers shop online, they’re typically in it for either the convenience, and/or...

Lenient Returns Policy is Critical for Online Sellers

According to a recent study from comScore, the two most important things that online retailers should focus on to improve overall customer satisfaction are: 1. Have a clear and lenient returns policy 2. Make returns and exchanges easier The study analyzed data from a...