Focus Softnet interviews eFulfillment Service’s Executive Vice President, Jordan Lindberg, about the early days of eFulfillment Service during its podcast, Focus On. Like many companies, eFulfillment Service was the answer to another business deal that went awry. And like many entrepreneurs, founder John Lindberg answered the challenge with entrepreneurial finesse, teaching those skills to his children, who now work alongside him. Nearly two decades later, eFulfillment Service’s team, now 120 strong, continues to solve problems, streamline processes and serve staff and clients alike, using new technology where it fits.

Focus On: Pivot or Die Synopsis of the eFulfillment Service Episode
On Focus On: Pivot or Die, EVP at eFulfillment Service Jordan Lindberg shares his family company’s origin story at the beginning of the eCommerce explosion in the corner of Michigan. We’ll go over how it all started from running Google Ads on a couch in the year 2000 with a single bankruptcy court client to a 20 year old successful family-run business growing faster than ever.

The discussion includes how eFulfillment Service helps clients using Fulfillment By Amazon, be more efficient, save money and enjoy better service. Additionally, there are branding choices that are being made when you use Fulfillment By Amazon exclusively and a separate, complimentary fulfillment solution contributes to the brand experience companies are trying to build with customers, outside of the ecommerce marketplaces.

Jordan also covers the importance of foundational work culture and the fundamentals of technology investments in choosing a Warehouse Management System (WMS). The lessons learned include how to include the team, future-proofing and how to spread the knowledge base among a wide breadth of the team. He further discusses the use of business rules to design how the AI manages the tasks in the warehouse and the complexity of marketing decisions.

Join us as we cover all this and look to the future trends of the 3PL space with the rise of robotics and AI and the importance of standardization in tech adoption.

Innovation & Award-Winning 3PL Fulfillment Service
eFulfillment Service provides end-to-end Internet fulfillment services for online retailers of all sizes. Since 2001, we have been consistently recognized for our friendly, flexible terms, and our first-class level of service. We were among the first Internet fulfillment companies to offer retailers advanced, web-based fulfillment software that would allow for integrated shipping with multiple shopping carts. Our leadership continues today, thanks to an experienced operations team, an in-house I.T. group, and forward-thinking management who put the needs of our clients first.

Honored to be Invited by Focus Softnet to Participate in the Podcast
Focus Softnet contacted eFulfillment Service, asking about moments where the business pivoted, in order to thrive. Once they heard the story of eFulfillment Service’s origin, they knew it was a candidate for Focus Softnet’s podcast.

Focus Softnet is a winning ERP, CRM and AI company that is re-imagining and re-designing enterprise software and automation.
Focus Soft has 38,000 customers who depend on its leading enterprise software and artificial intelligence solutions and bots to grow their business. Focus ERP solutions for finance and accounting, Focus MRP solutions for manufacturing and Focus WMS for distribution and warehousing come with Voice and AI engines, drag and drop customization and mobile capabilities. CentraHub by Focus has Centra CRM for sales, marketing, and service. Centra CAFM for facilities and asset management, Centra HCM for human capital management, Centra DMS for dealership management and Centra REMS for real estate sales, owner association and property management. Aifa AI by Focus is an AI platform for Finance AI, HR AI, Customer Experience AI, Reporting AI, Facilities AI, Assets AI and more.

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