IR Hot 100 Order Fulfillment ClientToward the end of each year, Internet Retailer puts together a list of the “Hot 100” online retailers that they feel should be viewed as influencers in the ecommerce industry. This year, we wanted to say congratulations to our order fulfillment client, AeroDesigns, Inc., for making the list!

According to Internet Retailer, the merchant’s size is not a factor in qualifying for the Hot 100. Instead, making the list is about doing something different and being better than the competition in some way.

After vetting thousands of websites and reviewing nominations from retailers and others within the industry, 16 of Internet Retailer’s editors and researches put forth 20 nominations each before finalizing the Hot 100. For AeroDesigns, they were boasted as having “arguably the coolest use of responsive design in retail.”

AeroDesigns implemented a new responsive website in late 2013. Now, whether on a desktop, tablet or phone, visitors to maintain a consistent user experience across all devices, which includes distinct bubbles filled with content that shift around based on the size of the user’s device.

“With tens of thousands of ecommerce websites out there, it’s quite an honor to make this short list,” says Steve Bulger, Sales & Marketing Manager at eFulfillment Service. “We absolutely agree with Internet Retailer that is one of the coolest websites around. They did an amazing job of not only creating a one-of-a-kind website that aligns with their unique brand and products, they were also able to create a consistent experience for their users, regardless of the device, and we’re extremely happy that they’ve gotten the recognition they deserve for the great work that they did.”